• You get your unique story out into the world.

• You discover all kinds of new opportunities for marketing, PR, events, and products.

• You go a long way toward cementing the “know, like, trust” factor that draws people to you and keeps them there.

• You instill pride in your employees.

• If you’re a family owned business, you get to honor your family.

But here’s the added bonus. Doing your business history enables you to be of service to your community – and I have a feeling that’s important to you.

How can this play out?

• By working with the historical organizations in your community you will establish strategic partnerships that will last a long, long time. You each have something to offer the other, and you can bring resources to these organizations – your expertise, your support through your business, and, yes, your money.

• You will be expanding the story of your community by investigating your story. No one else but you will take the time to do this particular work, and you might very well uncover some real finds. No matter what you discover, you will be giving a gift to your community by sharing your story.

• You might have a compelling founder’s story that will inspire young people. Watching Oprah’s farewell speech the other day, I was reminded all over again about her own incredible story from quite dismal beginnings and low expectations to who she is today. There are so many more stories to tell from our history, including recent history, and we need to hear them and be inspired. Young people, especially, need the kind of role models who show them they can do it too.

• You will be demonstrating to your community, including young people, that you value your community and its history. That will send a very powerful, positive message, and I have no doubt you will inspire others to follow your lead!

And so, yes, the business benefits from doing your business history are there. But so are the benefits to you, personally.

With all my heart I believe that we need more people, more money, more vision, more heart in the history community, and you can be part of it.

Being of service is the highest calling there is. I believe that’s ultimately why we’re all here. We are at our best when we are, and good things always happen!

I hope you will seize the opportunity.

* * *

And speaking of opportunities…my ebook on how to do your business history will be published shortly, and I am announcing today a very special prepublication offer just for those of you on my list.

In just a short amount of time, the investment price for the book will be $37, but starting Friday, May 27, for one and a half weeks only, I am making it available for just $29.97.

Why? Because in case you couldn’t tell, I believe very strongly in this work and I really want as many people as possible to get involved.

I invite you to go to historysmiths.com, and in the Store section you will see where I’ve  described the book. It is called “A Source of Pride (and Customers).” You can also go right to the sales page where I describe EVERYTHING you will get in the book, including bonus sections, checklists, and the ONE secret that will make all the difference to the success of doing your business history.

I HOPE you will take me up on this offer, and I look forward to sending you the link to the book in just a couple of weeks.

Thanks for stopping by!