Why Does History Matter, and Why Should Your Business Get Involved?

The focus of History Smiths is to help businesses attract customers, secure customer loyalty, and raise their stature in the community they serve by incorporating “history” into their marketing program – all essential business goals.

This is an unusual approach to marketing, to be sure. Suggesting that history provides real marketing opportunities leads invariably to comments like: “Really? How?” And I respond by citing specific examples. People get it.  

But in my enthusiasm for engaging more and more businesses in using and supporting history, I think it’s important to take a step back and answer the question: Why does history matter?

Why is it worth spending money, time, and energy on history?

Yes, you can achieve marketing goals by following our strategies, but there is a bigger picture and a larger purpose. By involving your business in promoting history, you will carve out a role for yourself in this good work.

And we all have a role to play – for-profit, nonprofit, and city and town entities alike. Even though these three sectors don’t always “play well” together, we all have a stake in knowing and telling our history.  We all have a stake in the outcome.

Read the rest of the story here!

 

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