Three Ways to Jump-start Your Business's History Audit

In my new article titled “Three Ways to Jump-start Your Business's 'History Audit,' and Why You Should Do it Today,” I offer simple steps businesses can take right now to incorporate history into their branding and marketing. I also explain what a history audit is – my signature service and soon-to-be product!

In a nutshell, the three steps are:

1: Investigate your own business’s history
2: Learn about your community’s history
3: Incorporate your findings

I strongly recommend that you don’t do this alone. Contact your local historical society or public library to find a historian to work with. The benefits from forging a mutually beneficial business relationship will be substantial.
 

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