History Audits for Restaurants
You’ve heard of customer service audits — a thorough investigationof every “customer touch point” in your business. Your logo and tagline. Your print materials. Your website. How your telephone isanswered. How people are responded to. How people are greeted when theyenter your business — and even before they enter. What your décor lookslike. And the list goes on.
You want every customer touch point to reflect your brand identity.When something is amiss, customers notice and you undermine yourcredibility. You could have the most gorgeous marketing materials inyour industry, but if people are treated rudely….
But you already know this.
Now, let me ask you to stretch your mind a bit, and here I am going to make some assumptions:
• Your restaurant is located in a historical community.
• You are interested in that local history, and you understand thatit’s a draw for your restaurant or you wouldn’t be located where youare.
•. You would like to be part of the historical fabric of your communityin an authentic way, knowing that you will retain and attract customersAND support your town’s historical resources (the cash cow foreveryone), but you are not a historian and not sure how to go about it.
There's so much you could do with history — your own and your community's — to impress existing customers and attract new ones.
Read the rest of this article on my website!
You want every customer touch point to reflect your brand identity.When something is amiss, customers notice and you undermine yourcredibility. You could have the most gorgeous marketing materials inyour industry, but if people are treated rudely….
But you already know this.
Now, let me ask you to stretch your mind a bit, and here I am going to make some assumptions:
• Your restaurant is located in a historical community.
• You are interested in that local history, and you understand thatit’s a draw for your restaurant or you wouldn’t be located where youare.
•. You would like to be part of the historical fabric of your communityin an authentic way, knowing that you will retain and attract customersAND support your town’s historical resources (the cash cow foreveryone), but you are not a historian and not sure how to go about it.
There's so much you could do with history — your own and your community's — to impress existing customers and attract new ones.
Read the rest of this article on my website!
Posted by History Smiths Blog at 5/13/2010 7:17 AM 
Categories: restaurant marketing, cultural tourism, history audits, historical communities
Tags: cultural tourism restaurants historical communities marketing
Categories: restaurant marketing, cultural tourism, history audits, historical communities
Tags: cultural tourism restaurants historical communities marketing
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