New Business Idea is Resonating
It's so exciting to put a new business idea "out there" and to have it resonate. I trusted my gut instinct on this, based on all kinds of experience, of course — not just making things up. But, still, it's so gratifying to take a risk and have a new idea kicks in.
The idea: to have businesses incorporate history — their own and their community's — into their marketing mix to retain and attract customers and to benefit their historical community.
Last week, I made a community bank president literally cry because he was so pleased with what I had written about his bank in one of my free articles . He was so grateful that I noticed the extent to which his bank incorporates and supports history.
Maybe it’s the historian in me, maybe it’s the public relations and marketing professional in me — and probably the unusual (strange?) combination of the two — but I DO notice when businesses “get” history in an authentic way.
The other reward for my idea came from an important historic site in downtown Boston that houses a restaurant. Right now, they don’t incorporate their building’s history at all in their marketing materials or onsite. I know exactly how to play this because I know the history big-time. I know exactly who to reach and how, and that I can deliver lots of new customers.
Guess what? They want to play. They “get it” — actually, they’ll get it after our work is done and they are counting the money from those new customers!
Very exciting…so many opportunities out there in our historic communities!
And the REALLY “big idea” about my approach is that it will lead to more people involved in historic preservation (buildings, archives) and more historians and marketers put to work.
Imagine! I can….
The idea: to have businesses incorporate history — their own and their community's — into their marketing mix to retain and attract customers and to benefit their historical community.
Last week, I made a community bank president literally cry because he was so pleased with what I had written about his bank in one of my free articles . He was so grateful that I noticed the extent to which his bank incorporates and supports history.
Maybe it’s the historian in me, maybe it’s the public relations and marketing professional in me — and probably the unusual (strange?) combination of the two — but I DO notice when businesses “get” history in an authentic way.
The other reward for my idea came from an important historic site in downtown Boston that houses a restaurant. Right now, they don’t incorporate their building’s history at all in their marketing materials or onsite. I know exactly how to play this because I know the history big-time. I know exactly who to reach and how, and that I can deliver lots of new customers.
Guess what? They want to play. They “get it” — actually, they’ll get it after our work is done and they are counting the money from those new customers!
Very exciting…so many opportunities out there in our historic communities!
And the REALLY “big idea” about my approach is that it will lead to more people involved in historic preservation (buildings, archives) and more historians and marketers put to work.
Imagine! I can….
Posted by History Smiths Blog at 5/9/2010 12:52 PM 
Categories: cultural tourism, historical communities, businesses in historical buildings
Tags: marketing in historical communities marketing historic sites
Categories: cultural tourism, historical communities, businesses in historical buildings
Tags: marketing in historical communities marketing historic sites
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